Tyson Media

About Us

Tim Tyson - Owner/President

Strengthen Your Media Outreach Effectiveness

Outreach strategies across all media platforms from print to podcasting
Professional direction and implementation of commercial and non-profit affiliates and groups on national, regional and local media campaigns.
Content management and multi-media enhancements to national and local Websites
Media campaign materials to include tri-fold brochures, PowerPoint presentations, and new media products (banner ads, informative CDs and DVDs, and podcasting).

Corporate Outreach Background

Freelance journalist, The Huntsville Times, Huntsville, Alabama specializing in international news features
Senior consultant to aerospace and technology corporations on communications services contract proposals (media relations, congressional support, internal/external communications, training,education) for federal media outreach bids.
Consultant on media outreach strategy development for national program to honor minority veterans of World War II.
Wrote and directed production of sponsor ad for PBS video productions, such as, “Invisible Soldiers, Unheard Voices”.
Developed local, regional and national news media outreach strategy for the opening of the Science Payloads Operations Center, International Space Station, NASA/Marshall Space Flight Center, Huntsville, Alabama.

Marshall Space Flight Center Huntsville, Alabama

Senior manager for national news media outreach efforts for such programs as:
- International Space Station
- "Urban Heat Island" studies which resulted in unprecedented national news coverage of a NASA remote sensing activity including Internet transfer of audio and video files for national news broadcast
- "CAMEX" hurricane study, which required integrated public affairs plan for multi-federal agency and multi-university collaboration across the nation, resulting in the most coverage for any NASA program other than a space flight. Media planning included the hosting of a national satellite news conference carried live by National Public Radio, CNN, and other outlets, and daily audio and video feeds to national television networks and affiliates, national radio coverage, as well as regional and national newspaper reporting. Coverage of the month-long study resulted in sustained coverage on all major networks, live interviews on CBS Radio, and a Time magazine issue section.
Initiated Marshall Center use of web-based transfer of video and digital images for national news broadcast.
Managed Marshall Center International and domestic exhibit program for three years. Responsibilities included exhibit design and on-site management at locations around the U.S., and at exhibits in Okazaki, Japan; Milan, Italy; and Helsinki, Finland.
Executive Staff/Congressional Affairs/International Affairs

Prior to 1981 News Media Experience

The Huntsville Times, Huntsville, Alabama, 1980-1981. Government and political writer for the Times, as well as an award winning spot news reporter.
WAFF-TV, Huntsville, Alabama, 1979-1981. Assignment Editor, morning news anchor, and spot news reporter. Covered environmental news stories on assignment for the NBC's Today Show.
WBHP Radio, Huntsville, Alabama, 1978-1979. News Director. Covered daily news events in Huntsville and the Tennessee Valley. Broadcast news stories for ABC Radio, Associated Press Radio, National Public Radio.
News Director/reporter. News Director KSKG, Salina, Kansas, 1977-78; Asst. News Director KSAL, Salina, Kansas, 1975-77; Asst. News Director, KLWN, Lawrence, Kansas, 1974-75; News Director WVMI, Gulfport, Mississippi, 1967-68.
Additional, news reporter: Gulfport Daily Herald, Gulfport, Mississippi; Kansas City Star, Kansas City, Missouri; the Kansas City Kansan, Kansas City, Kansas.

Professional Associations

Programs and Presentations

University of Kansas, William Allen White School of Journalism, Lawrence, Kansas. Invited guest lecturer to classes in marketing, news broadcast, and reporting for undergraduate and masters-level classes journalism survey courses. Spring 1998.
Arkansas Agriculture Extension Agents convention, Hot Springs, Arkansas. NASA spokesman on technology transfer. Summer 1996.
University of Kansas School of Journalism. Invited guest lecturer to classes in marketing, news broadcast, reporting, undergraduate and masters-level classes journalism survey courses. Spring 1996.
Univ. of Missouri-KC School of Engineering, graduation keynote speaker, to a 300-plus audience. Spring 1996.
Asst. Manager, official visit by President George Bush to the Marshall Space Flight Center. Summer 1991.
NASA exhibits representative, The Committee on Space Research (COSPAR), Helsinki, Finland. July 1988.
NASA Representative, NASA exhibits manager, Grand Fair of Milan, Milan, Italy. April 1987.
NASA Representative, NASA exhibits manager, Okazaki Space Exhibit, Okazaki, Japan. April 1986.

Community Service

International Council of Visitors, Board Member, Huntsville-Madison County, 2005-present
National Conference of Community and Justice (NCCJ), Huntsville Chapter, 2002- (Past President, Secretary, 1999-2004)

Awards