Tim Tyson - Owner/President
Strengthen Your Media Outreach Effectiveness
Outreach strategies across all media platforms from
print to podcasting
Professional direction and implementation of
commercial and non-profit affiliates and groups on national,
regional and local media campaigns.
Content management and multi-media enhancements to
national and local Websites
Media campaign materials to include
tri-fold brochures, PowerPoint presentations, and new media products
(banner ads, informative CDs and DVDs, and podcasting).
Corporate Outreach Background
Freelance journalist, The Huntsville Times,
Huntsville, Alabama specializing in international news features
Senior consultant to aerospace and technology corporations on communications services contract proposals (media relations, congressional support, internal/external communications, training,education) for federal media outreach bids.
Consultant on media outreach strategy development for
national program to honor minority veterans of World War II.
Wrote and directed production of sponsor ad for PBS
video productions, such as, “Invisible Soldiers, Unheard Voices”.
Developed local, regional and national news media
outreach strategy for the opening of the Science Payloads Operations
Center, International Space Station, NASA/Marshall Space Flight
Center, Huntsville, Alabama.
Marshall Space Flight Center Huntsville, Alabama
Senior manager for national news media outreach
efforts for such programs as:
International Space Station
"Urban Heat Island" studies which resulted in
unprecedented national news coverage of a NASA remote sensing
activity including Internet transfer of audio and video files for
national news broadcast
"CAMEX" hurricane study, which required integrated
public affairs plan for multi-federal agency and multi-university
collaboration across the nation, resulting in the most coverage for
any NASA program other than a space flight. Media planning included
the hosting of a national satellite news conference carried live by
National Public Radio, CNN, and other outlets, and daily audio and
video feeds to national television networks and affiliates, national
radio coverage, as well as regional and national newspaper
reporting. Coverage of the month-long study resulted in sustained
coverage on all major networks, live interviews on CBS Radio, and a
Time magazine issue section.
Initiated Marshall Center use of web-based transfer
of video and digital images for national news broadcast.
Managed Marshall Center International and domestic
exhibit program for three years. Responsibilities included exhibit
design and on-site management at locations around the U.S., and at
exhibits in Okazaki, Japan; Milan, Italy; and Helsinki, Finland.
Executive Staff/Congressional Affairs/International
Prior to 1981 News Media Experience
The Huntsville Times, Huntsville, Alabama,
1980-1981. Government and political writer for the Times, as
well as an award winning spot news reporter.
WAFF-TV, Huntsville, Alabama, 1979-1981. Assignment
Editor, morning news anchor, and spot news reporter. Covered
environmental news stories on assignment for the NBC's Today Show.
WBHP Radio, Huntsville, Alabama, 1978-1979. News
Director. Covered daily news events in Huntsville and the
Tennessee Valley. Broadcast news stories for ABC Radio, Associated
Press Radio, National Public Radio.
News Director/reporter. News Director KSKG, Salina,
Kansas, 1977-78; Asst. News Director KSAL, Salina, Kansas, 1975-77;
Asst. News Director, KLWN, Lawrence, Kansas, 1974-75; News Director
WVMI, Gulfport, Mississippi, 1967-68.
Additional, news reporter: Gulfport Daily Herald,
Gulfport, Mississippi; Kansas City Star, Kansas City, Missouri; the
Kansas City Kansan, Kansas City, Kansas.
Programs and Presentations
University of Kansas, William Allen White School of
Journalism, Lawrence, Kansas. Invited guest lecturer to classes in
marketing, news broadcast, and reporting for undergraduate and
masters-level classes journalism survey courses. Spring 1998.
Arkansas Agriculture Extension Agents convention,
Hot Springs, Arkansas. NASA spokesman on technology transfer. Summer
University of Kansas School of Journalism. Invited
guest lecturer to classes in marketing, news broadcast, reporting,
undergraduate and masters-level classes journalism survey courses.
Univ. of Missouri-KC School of Engineering,
graduation keynote speaker, to a 300-plus audience. Spring 1996.
Asst. Manager, official visit by President George
Bush to the Marshall Space Flight Center. Summer 1991.
NASA exhibits representative, The Committee on Space
Research (COSPAR), Helsinki, Finland. July 1988.
NASA Representative, NASA exhibits manager, Grand
Fair of Milan, Milan, Italy. April 1987.
NASA Representative, NASA exhibits manager, Okazaki
Space Exhibit, Okazaki, Japan. April 1986.
International Council of Visitors, Board Member,
Huntsville-Madison County, 2005-present
National Conference of Community and
Justice (NCCJ), Huntsville Chapter, 2002- (Past President, Secretary, 1999-2004)
Marshall Space Flight Center, Center Directors
NASA Exceptional Service Medal, 1996
Alabama Associated Press News Writing Award, 1981
Associated Press Radio Spot News Award, 1979