MEDIA TRAINING FOR EXECUTIVES & PR STAFF
Intro to News Media—Let us bring you into the world of news. Knowing what a reporter experiences outside the interview situation will help you relate and communicate. Whether it is radio (live broadcast or recorded over the phone), television (whether in a news conference or on the street), newspaper & magazine (in your office, news conference, or on the phone), or Internet reporter (email, chat room, or Blog), we will give you an insiders feel for the industry, its pressures, and an idea of what is driving the interests and questions for the news media.
Which Media is the "right" Media?—Which media outlet or type of media is the best, most effective and most timely for your event, message, circumstance? We'll assist you in this important strategic decision.
"Real" Interview Practice—Based upon our 30+ years of street and corporate experience, we can prepare you for real life interviews whether the interviews take place on the street, in a "live shot", in the boardroom, or from a podium … and from a news gaggle to a one-on-one interview.
Making Contact with the Media—Connecting with the news media in a media release is an important skill. When is a so-called "press release" appropriate, when is a "media advisory" appropriate, and what is the difference? When is it best to just use email? Being effective communicators is the biggest part of the game! Let us help prepare you for a successful encounter!
From Domestic to International Media—Experience is the best teacher! We have years of on-the-ground experience working with global news media, and it is important to know what works here and what works abroad.
"New" News Ideas—In the 1960's, the development of "group think" became a recognized phenomenon. Reporters graduate from school, take their place in the newsroom, and all too often become encased in a "silo" of a beat or group thinking. We can help your staff break out of the silo with a fresh idea approach through "critical thinking" sessions. These sessions also help your staff recognize the "defining moment" in an event which wills eperate your reporters from the competition. These sessions transcend radio, television, print, and internet to enable your staff to take a fresh approach to their work.
The "Better Interview"—Successful interviewing techniques are the trademark of a journalist, and we all get rusty. We will utilize our decades of experience to refresh radio, television, and print and web interview techniques to help you get the best story.
A "Friendly" but "Studied" Assessment—We'll review air tapes (radio & television), scripts, news articles, and magazine copy for a thorough professional review of content and approach.
CONVERGENCE OF MEDIA
Put Your Eggs in Many Baskets—In today's media world, the truly successful media events converge before the public across the broad range of media, and become fully integrated the Internet. We are a highly successful implementer of this strategy and invite you to utilize our resources and know-how.
Real "New Media"—To be relevant to your readers, all forms of media (both traditional and non-traditional media outlets) must be active across the broad reach of media offerings – newspapers must satisfy needs via the web with text, images, and in many cases, streaming audio; radio needs to stream audio and maintain a web presence; television must stream audio and video and maintain a web presence; and all combinations in between. Our staff has the know-how to consult on the best approach and best strategy.
Demographics Research—Segmentation demographics of you target audience, target locality, or market area can tell where your audience gets their news and information, where they shop, what they buy, where they go on vacation, what sports their kids are involved in, etc. Our experience in applying demographic segmentation means that your message will reach the intended audience.
On-going Connection through E-newsletters—Daily, weekly, or
monthly e-newsletters are a comprehensive way to stay in touch with an
established opt-in audience, and is successfully being utilized as an
inexpensive, efficient, and impressive way to consolidate a web
Effective Banner Ads—Our staff is recognized for its skillfully
development of highly reactive, non-invasive, and a proven-response banner ads that bring readers and customers to clients' landing pages with high success rates.
Radio "Their Time" Ads—Rather than buying bulk "drive time" ads, our proven approach is to place radio ads in "Their Time" when customers are ready to hear what you have to say. We use demographic segmentation studies and proven knowledge to make radio work .